Thursday, April 16, 2015

The Surprising Truth of Easter Sales

The Surprising Truth of Easter Sales
Alex Baker
Mr. Reuter
Economics
April 14th, 2015
The Surprising Truth of Easter Sales
Many people enjoy the holiday of Easter. Everyone gets the candy they love and they can sit around and eat all the candy they love, but why is it that Easter candy sales are almost higher than any holiday? Easter Candy sales are higher than most other holidays, like Christmas, but just lower than the holiday of Halloween?
Most children from all around love waking up Easter morning and hunting for their Easter basket that the Easter bunny hid around the house the night before, but what they don’t know is that Easter sells over 2.26 billion dollars worth of candy during this holiday. Chocolate and jelly beans have such a high demand for people during this Easter holiday. Within the Easter holidays the supply of candy is tons. Stores are making over 700 million peeps because, the United States will consume about 700 million peeps.
Why is that candy sales are just below the amount consumed during Halloween? That is because, about 87% of families will celebrate Easter and all of them will try and at least get their children some kind of candy on Easter morning.
Knowing what we do about Easter the given holidays candy companies are bringing in a major amount of revenue because, they are producing the candy that we as people are buying. Candy companies like Nestle or Hershey's are bringing in major money because, just within the candy season we buy 16 billion jelly beans and 83% of parents will buy their children candy for Easter.
Although, candy companies are making the money they need they are not the only company who are making money on the Easter Holiday. Companies who produce toys and crayons and little tiny toys for children to throw in their basket are making money out of this holiday. 73% of parents will include toys in their children Easter baskets.
The shocking truth to children and parents is very surprising because, not many people thought, Easter was the second most candy consumed holiday right behind Halloween because, Halloween is all based upon candy. Many people thought that Christmas would be in front of Easter, but Easter is the second most popular holidays for candy sales and keeping those major companies afloat. Many Easter is all about the candy and the family behind it, but its also a major profit for companies all around. Just within this last easter we brought in over 16.4 billion dollars for total profit of candy and toy sales for the Easter Holiday.
Although, this holiday is about your family and being with the people you love and hunting for your Easter basket and finding those Easter eggs it’s also about the candy companies and the total profit coming in for companies and businesses all over. Its a holiday that companies depend on. It brings in the second most amount of money on candy.






















Works Cited
Easter Candy Sales and the Confectionary Supply Chain [Infographic] (Logistical Insights)


Consumers on the Hunt for Candy, New Spring Apparel This Easter (NRF)


National Confectioners Association releases 2014 Easter trends- Press Relases - News & Hot Topics - NCA (National Confectioners Association releases 2014 Easter trends- Press Relases - News & Hot Topics - NCA)

22 comments:

  1. Wow that is shocking that they make 16.4 billion dollars every year with Easter candy! I always knew that chocolate and candy was in high demand and that the supply had to be raised however I didn't know by that much! 84% of families celebrate Easter is way more than I thought so I guess the amount of sales for each family and all of the nation, would make sense. Good topic for this type of year it was very eye opening!

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  2. I can understand how Easter is close behind Halloween. It is still very interesting how much money is made from all the candy sales. I would be interested to see a candy demand chart over the year. I feel like it would be hard for a company to make a ton of candy for one holiday and then screech to a halt after the time is over. Overall, I'm sure many companies can benefit from all of the peoples spending.

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  3. I am very aware that there is a lot of candy involved in Easter but I never thought about the fact that it is almost as much as Halloween! From egg hunts to what goes into a child's basket, I wonder how much an average household spends alone on Easter candy and accessories. But putting myself into the picture, I don't eat candy. This strikes the question; how many people don't partake in the 2.26 billion dollars being spent on Easter candy? And are there other things like toys that are being used in place of this candy that would have some sort of economic impact? Just a thought...Good Job!

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  4. I cannot believe that 700 million peeps are made around Easter! Considering I absolutely HATE peeps, this is really disgusting, but not surprising. You said that Halloween sells the most candy for a holiday, followed by Easter, but I feel like Valentine's Day would sell a lot more candy than Easter would. On Valentine's Day, anyone with a crush or a loved one buys chocolate for one another, while on Easter, usually only religious people celebrate the holiday. Therefore, more candy (specifically chocolate) would be sold on Valentine's Day.

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  5. It is kind of sad to see that the main message behind Easter is behind swallowed up by candy and the Easter bunny. Then again the U.S is mostly christian this is a way of taking advantage of that and making profit. I was never one to really care for candy especially the peeps they are kind of nasty. I'm surprised to see how much candy we buy but at the same time not really based on how unhealthy Americans tend to be.

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  6. Wow I thought this was great I had no clue that Easter brought in so much money.When I think about Holidays that impact are economy I think of Christmas with everyone buying present and things of that nature. However it seems to me that Easter brings more money than i thought bringing in 2.26 billion dollars on candy products.

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  7. It was interesting to find out that 2.26 billion dollars in candy is sold during Easter. I knew a lot of candy is purchased during this holiday, but I wouldn't have guessed billions of dollars worth. Something you could have maybe added to this post is a comparison of the different holidays. In the piece, you compared Easter to Christmas and Halloween so it would be interesting to see the numbers for those holidays.

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  8. I think candy is a huge part of Easter because it's a celebration and it's a small cheap ingredient that can be enjoyed by everyone. The profit made during the year compared to a week is insane.

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  9. While its easy to see that the overall sales of candy during Easter doesn't outshine the main candy giving holiday of Halloween, an interesting statistic that could be show the overall power of seasonal purchasing is the rate of egg purchases during the Easter season for that eggs are one of the standard symbols of the holiday.

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  10. I think it would be interesting if you had compared the amount of candy bought on Easter to the other holidays like Halloween and Christmas. I knew that a lot of kids got candy on Easter but I didn't realized just how much was spent on candy, alone. However, companies are always promoting Easter-themed candies (like Reeses' Eggs) around this time, so it makes sense that people would give in and buy these themed candies while they lasted. It's a limited supply because after Easter, they won't produce them anymore, so people are going to want to buy more of them. So this high figure of candy sales does make sense.

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  11. I never realized that so many peeps were produced and sold! The sales for Easter candy have most likely gone up a substantial amount within the last few years based on the amount of ads and sales that are simply directed at Easter candy and other Easter related products such as baskets, clothes and toys. The baskets and things like that are a complimentary good since you can’t just have the candy of course but you need everything else. It doesn’t surprise me the amount of candy sold and made because of the fact that it’s so heavily emphasized for this holiday. This was very interesting and really made me realize the extent of products related to a simple holiday and that so many people purchase these as well.

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  12. It is very true that parents do buy a lot of candy for Easter. I would say there isn't as much demand for candy over Easter and there is a high demand for eggs. Isn't that what people like to look forward to the most? Think of this, how much money does one person usually spend on Easter? A lot of money. Now this is great for our real GDP and helps the companies such as candy companies produce more products. Since sales were so good for Easter this year, that could make the companies want to charge more for their product. Then reducing consumer confidence. In turn creating a contraction, then eventually a recession. We should watch carefully on how we spend our money.

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  13. I think it is interesting to note just how much profit those companies are making off of a holiday. It is expected-if there is money to be made, it will be made. A better way to look at it though is to almost see the entire holiday shaped around the commercial side of it. While I don't think it takes away the actual meaning of the holiday, whatever the meaning may be, but with the increased commercialization of Easter and Christmas and so on, it is turning into a quick money grab and this can be seen by the influence of the holiday in retail stores starting earlier and earlier every year.

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  14. I never realized that Easter was such a profitable holiday, I would have thought that Halloween would be the most profitable candy holiday. Usually people buy cheap candy for the Easter bunny to hand out, but I could see how all of the candy purchased could add up after awhile. Stores have to watch how much candy they supply though. I know at my work we have a huge supply of milk chocolate peeps, but there is not enough demand from the public so we have to clearance them. Also, it's surprising that more candy is being sold because there has been a huge trend of going healthy and eating right, I didn't think peeps was in the diet. This was a interesting topic that was related to our economy very well.

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  15. I am not surprised by this. My family always wait until after a holiday to go candy shopping because they tend to be anywhere from 50% to 90% off depending on how many days it has been since the holiday thus getting more bang for my buck.

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  16. Huh. I've never looked at Easter this way. I am fully aware of the religious aspect from several religions, but the fact it is the second biggest candy holiday is surprising. I suppose it makes sense, but it's unexpected. Very interesting, nonetheless. Thank you for pointing this out.
    Also the peeps. Wow. That's a lot. It is a peep holiday in my mind, like Halloween is for chocolate and Christmas is for candy canes.

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  17. I always knew there were many candy sales around Easter time but I never imagined them to be at the scale that they are. Many candy companies must use this season as a huge cash grabbing opportunity, commercializing the holiday instead of celebrating it's true meaning. It would be interesting to see some sort of graph that shows the amount of candy sales over the course of a year as a comparison.

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  18. I never realized how much money candy companies made during Easter. I think its really crazy that the only holiday that sells more candy is Halloween. Also I didn't know that so many peeps were made during Easter. Always after Easter there are still tons of Easter candy at Walmart and other stores. I think that candy company's might need to make less candy for Easter because there is not enough of a demand for all the candy they make.

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  19. I didn't know that Easter brought in so much revenue for companies that produced candy and little toys and probably also basket making companies. Also I think that a lot of people continue to buy candy after the holiday to keep in their house which also increases to revenue and the demand for the candy still continues. I wonder why these certain types of candies are for Easter and how they were chosen and if that has anything to do with the billions of dollars of candy that is produced.

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  20. I was really surprised after reading this that we spend that much money on candy for one holiday, I thought for sure that Valentines day would be up there way before Easter or ever Christmas. I didn’t know that Easter brought so much revenue for companies that produced candy and small toys and probably basket making companies I am assuming. I wonder if certain types of candies are for Easter and how they were coses and if that has anything to do with how much profit candy companies make?

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  21. None of this actually surprised me too much. I remember waking up on Easter too a huge Easter basket filled with games and candy. So it is no surprise that companies brought in 16.4 billion dollars. Just like all other holidays that profit off the sales of candy

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