The Very First CoverBOY
By Bella Mouradian
For the past roughly 60 years, Covergirl has been inspiring makeup enthusiasts with the popular faces of famous women. The covers of these magazines have helped women start modeling as well as boost their careers. For the majority of these years, females were the ones who really showed an interest in this brand, therefore females always starred on the cover of the magazines. As the male makeup industry has increased this past year however, Covergirl decided to try something new. For the first time in history, they launched a male as the face of the Covergirl magazine, therefore calling it “CoverBOY”.
The young boy who starred on the cover is a 17 year old from New York named James Charles. He started his makeup inspired instagram a year ago and it’s been flourishing ever since. With James’s confidence, the demand for the male makeup industry has increased tremendously. Males all over the world are feeling more comfortable and confident with trying new things and feeling courageous enough to post their makeup looks online. While this trend has helped some male’s confidence, it has also helped the makeup industry financially. With the help of makeup products being promoted, sales are increasing, therefore supply is increasing.
However, with every bold move like this comes some controversy. According to the Christian Post, there have been some people who disapprove with this action. Mostly, these people have been very religious and have had a problem with our society “brainwashing” children into believing genders don’t exist. These people also fear that this will affect the makeup industry negatively by incorporating men. Most of these people frown on men wearing makeup and expressing themselves because they’re very religious and don’t approve of males identifying themselves as women, or acting feminine in general.
Overall, while the demand is increasing for feminine products since both genders are using them, companies are increasing the prices of popularly used products. For example, a very commonly used brand ,NARS, has increased their already expensive concealer from $27 to $29. Although this concealer only comes in a very small tube, NARS can get away with raising the price because they know people will continue to buy it. Men in particular are purchasing a lot of this concealer because of the amazing coverage it gives them when trying to cover up their manly features.