Thursday, January 5, 2017

The Reason Behind the Assassination of the Headphone Jack

Samuel Ramlow

Mr. Reuter

The Reason Behind the Assassination of the Headphone Jack

Ever since the Iphone 7 was released, people have been questioning why Apple took away the headphone jack. One of the only practical reason people could come up with was, the cords from the headphones were annoying and got in the way (“Why”). While this is true, this is not the reason behind the disappearance of the headphone jack. Apple released a product that made the new “innovation” completely useless, and the new product made wired headphones eve more annoying. They released:
The top part plugs into the charging port and the bottom part is where the headphones plug in. Apple’s new genius innovation has forced consumers to choose between charging their phone and listen to music.
If we look back to the great year of 2014, Apple Inc made a very smart investment. The year 2014 was the year that Apple Inc BOUGHT Beats By Dre. Essentially meaning that Apple now owns that company and makes money from it just like any other owner of any company. Beats By Dre is a major supplier of headphones, and their company is affected by the release of Iphones. Beats Headphones and Iphones are complementary goods. Ever since the first wireless headphone was created, Beats By Dre has been a major supplier of wireless headphones. If more Beats wireless headphones are bought, apple makes more money. Which means if someone or some company were to invent something that increased the demand of wireless headphones, Apple would potentially make more money. In my opinion, Apple only created the IPhone 7 without a headphone jack to increase the demand for wireless headphones., The new supply of the IPhone 7 would increase sales for Wireless Beats, and therefore it would increase Apple Inc’s profit. I also believe that if this truly was Apple’s intentions, they succeeded. According to 9to5mac.com, in the month of June 2016 Wireless headphones sales surpassed wired headphones. While the IPhone 7 was released in September 2016, the rumors of the disappearance of the headphone jack started a little before June. While everyone has been questioning why the headphone jack was being taken away, Apple was making money off of the consumers who were now following trends and buying wireless headphones. There is no innovative reason behind the new IPhone 7, Apple just wanted to make more money with consumers thinking they were just trying to make a better IPhone.

Citations:

"Headphones, Earbuds, Speakers & Accessories." Beats By Dre. N.p., n.d. Web. 02 Jan. 2017.

"Lightning to 3.5 mm Headphone Jack Adapter." Apple. N.p., n.d. Web. 02 Jan. 2017.

"NPD: Wireless headphones exceed sales revenue of wired headphones for the month of June." 9to5Mac. N.p., 2016. Web. 02 Jan. 2017.

Quora. "Why Did Apple Remove The Headphone Jack From The iPhone 7?" Forbes. Forbes Magazine, 2016. Web. 02 Jan. 2017.

49 comments:

  1. I'm not a person who gets the brand new model of a phone every time its released, or eve pays attention to the new ones, but I remember first hearing that the iPhone 7 didn't have a headphone jack, and thinking how that was insane. Sure, headphones are annoying, but cordless ones come with their own set of problems. It makes more sense now that there might be a real economic reason for removing it, but it's still a ridiculous move.

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  2. Being someone who is about to own a an iPhone 7 in just a few days, I can say that I am excited that my car has bluetooth and that I own a pair of bluetooth headphones, as it would suck to not be able to listen to music in my own car/charge my phone and listen to music at the same time. I never understood why a company would take away the headphone jack - but when you brought up the point of Apple owning the Beats by Dre company/product, it all made sense. Although, I have never owned an iPhone before, I don't know how much I will like a new phone without the headphone jack included. I think it will be a learning curve for everyone, but as we continue to move into the future, things are going to change and we are just going to have to get used to them.

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  3. This piece was really interesting as I didn't know Apple owned Beats by Dre. Apple decision to get rid of the headphone jack hurts lots of headphone businesses and was only done just so Apple could profit. The move to do this was evil and genius and it will interesting to see if Beats by Dr. Dre begins to release a large amount of new wireless headphones. To me wireless headphones are a little bit odd, and the idea that I'm not able to charge my phone and listen to music isn't intriguing. Apple's decision to remove the headphone jack was strictly for business purposes and not at all to please the customers, therefore that's why I will not be purchasing an IPhone 7.

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  4. Apple found a lot of benefit in changing the headphone jack. Changing the jack increases demand for products needed for listening to music. Apple essentially makes more money off of increase in wireless headphones, connector pieces for headphones, and connector pieces for aux cords. Although the consumer won’t be all that happy about buying these extensions they will to make their use of the product greater. Apple can do these with ease without worrying about people buying other phones, since they dominate the market and people love their technology. Whereas, if Motorola changed their headphone port their demand for the product would decrease, because they could just as easily switch cell phones.

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  5. I personally have never thought of the so called "innovation" as a way to increase sales of wireless headphone sales, but after reading your article, it makes a lot of sense. I have to iphone 7 and I really don't like the fact that you can't charge your phone while listening to headphones. Using the headphones that they give you is fine until it comes to the point where your phone is dying and you have to choose between music or a charged phone. By taking away the normal headphone jack, I do agree that apple intended for there to be more wireless headphone sales. Although wireless headphones are pretty cool on there own, this just gives people an excuse to go buy them. Through this, as iphone 7 sales increase, so will the wireless headphone sales. This creates a huge overall profit of the two for apple. As the iphone 7 gets more popular, so will the use of wireless headphones. Once the demand for these headphones increases, it will then allow apple to raise the price, increasing their profits even more. This was a smart move that apple made and given that the demand for the next "big thing" is so high at all times, there is no doubt that people will continue to by this phone.

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  6. I have not heard as many complaints about the lack of a headphone jack lately, but I personally think it was a bad move for the iphone. While they may be gaining more profit since customers need to buy more apple products to go with this new phone, consumers could easily use a different phone as a substitute, which would be saving them a lot of money. I do not actually know anyone that owns the iphone 7 so I do not know how difficult it is without a headphone jack. While I imagine it is something that people could easily adapt too, I feel like apple may lose a lot of customers from it since it initially seems like a huge inconvenience.

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  7. I have the iPhone 7, and I only find the lack of a headphone jack to be mildly annoying- certainly not annoying enough for me to go out and buy a pair of beats. I definitely agree that this was one of Apple's intentions upon releasing the iPhone 7, but their claim that it also freed up room for more gigs of storage also makes sense. Tweets about how nobody ever has any storage have been a trend right now, and the demand for a phone with better storage has gone up. Apple might've, although probably not really, begun to feel threatened by other phone manufacturers that offer more storage, and decided that removing the headphone jack was a win-win solution.

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  8. Personally, I think this is a bad move on Apple's part. The iPhone itself already has many competitor products that are substitute goods. They have taken a risk to earn more money by changing their product. The result of this will be a division of their current consumers-those who prefer the audio jack and those who don't mind- and may cause some of them to branch off to other products that still have this feature. On top of this, not every person can afford to get the new iPhone 7 immediately after it's released. While Apple-loyal consumers may purchase it within 3 months of its release, many other consumers will continue to use their current generation of iPhone, which of course still has the audio jack. Only time will tell how this move affects Apple.

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  9. When just reading the title of this post, I assumed that it was going to be about this crazy cool, new technology that corresponded with getting rid of the headphone jack. However, after reading it I find it actually really funny that Apple's only intention was to make more money. I had no idea that they had bought Beats by Dre in 2014. Now knowing that, it makes a lot of sense that they would go through all of this trouble to change the way users use and buy headphones. Getting rid of the headphone jack encourages Apple users to purchase new headphones (cordless) and then leads them to buy Beats or even new cordless Apple earbuds. This topic actually interests me a lot because I've been wondering for a while now what Apple's intentions were about the Iphone 7.

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  10. As a consumer, I think removing the headphone jack was a terrible idea because I like to listen to music and charge my phone or plug my phone into the aux in my car. As a producer standpoint though, removing the jack increases demand for bluetooth headphones significantly. The only thing is that recently, I have heard of problems with the Apple AirPods and they are no longer selling them because of an undisclosed malfunction. Personally, I would not buy the iPhone 7 just because there is no headphone jack. I would buy the 6 or 6S, even though it is a later model, solely because there is one. It depends on the person and how often they use or need headphones, but when I’m buying a phone, music is very important.

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  11. I guarantee that the increased monetary gain as a result of the Beats purchase is a part of the removal of the headphone jack, however, I believe it’s an incentive, not the actual reason. Apple makes money when Beats sells wired goods, too. Even though they would be making a little bit of a profit as a result of people switching over from wired to wireless, but the profit made isn’t that much. Or, at least, it isn’t worth the risk that they took by taking away the headphone jack and putting iphone 7 sales at risk.

    The headphone jack takes up quite a bit of space in a phone. Instead of releasing what was essentially a waterproof 6s, they had to change something. They decided to get rid of the decades old device in order to make room for a faster processor and associated other technologies. By making a significantly better phone but without a headphone jack, that was the only way Apple was going to sell the phone sufficiently.

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  12. The main reason I decided to do a comment on this blog is because of the title. I thought the opening paragraph was good because it gave a background knowledge of the product as well as what people, including me were thinking the reason of the change was. I liked the sarcasm in the blog mostly because it was actually apparent that it was sarcasm and not questionable. I never really even thought of how Beats is owned by Apple. I feel Apple is going to start, if they haven’t already, making the cords for the beats only compatible with the Iphone charging outlet in order for consumers to have to not just buy Beats, but the Iphone as well. Honestly this would be really smart of Apple. I agree with you that Apple did do that to sell more wireless headphones because it does seem now of days that people are wanting to have to fuss and deal with cords tangling up, especially the headphones. I feel that Apple has always been that company trying to keep everything clean cut and make their image the most innovative. Just take a look at Apple stores with them being all white and hardly anything in the store. I feel this is Apple’s new way of trying to make their image even more clean and straight forward and they’re doing just that. Overall, I thought this was a good current topic and a well crafted post.

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  13. It honestly doesn't surprise me in the slightest that the new Iphone removed the headphone jack in an attempt to get more money for wireless earbuds. In this day and age, smartphones have already achieved amazing peaks of convenience and innovation. But we've reached the point where almost everyone now has some sort of smartphone they are content with. If everyone were happy, there would be no reason to shell out hundreds of dollars for a new one if there were no incredible changes. Apart from the missing headphone jack, I think the only difference between the Iphone 7 and Iphone 6 was the size. I could be wrong since I don't really care about Apple products, but I don't think there were many other changes. As for the writing piece, I thought it was well written. Apple is a major corporation that greatly influences our economy, so perhaps the desperate attempt they made with the Iphone 7 and wireless earbuds can actually be beneficial in the long run.

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  14. The fact that Apple owns Beats by Dre makes the whole situation of them getting rid of the headphone jack much more practical. They are doing their best to manipulate the market so that people have to buy their brand of headphones to match their phones which are by far the most popular in the world, no matter what they do to them it seems. Additionally, Apple is really taking advantage of brand loyalty that they know they have built up over the years. Apple knows that people are obsessed with their products and even when there's legitimate gripes about the products they still fly off shelves.

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  15. I knew that IPhone 7 deleted the headphone jack but I never knew the real reason behind it , all I thought was that Apple is making its consumers feel more comfortable with the wireless headphones, but after I read this article, it seems like it caused a different problem. It is surprising on how the new iphone can't be charged and listen to music at the same time. Personally, I would be unsatisfied because I go a lot road trips and I need music for the whole time. In this case, I can't listen to music while I am charging the iphone at car and I can't charge it while I am listening. That's totally uncomfortable, but I feel like customers still upgrade/buy the iphone 7 to experience the new technology. I agree on the fact that Apple only created the Iphone 7 without headphone jacks to increase its profits. Apple products are completely private goods because their products are endurable and rival in consumption.

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  16. Apple is going to be able to control demand on anything that goes with their Iphone because they can alter it for example that wireless headphones are necessary instead of wired. I knew that Apple bought Beats but I never put the two together that this is why there is no headphone jack. It makes sense that they are trying to create revenue for both companies they own. This would out date all the old wired beats for the Iphone 7 and just overall increase demand for new wireless headphones which Beats produces and sells. Genius move by apple to create a product that helps all it's interests and generate even more profit.

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  17. I knew that Apple owned Beats, but for some reason I never really made the connection that they'd be increasing demand for another one of their products. When the new iPhone comes out, it's pretty much always the thing people need to go get. But the iPhone 7 was different because of this change. I don't personally think getting rid of the headphone jack was a big deal; I have the iPhone 7 and I've never had an issue with it. But I think supplying an attachment to use your traditional wireless headphones helped encourage many consumers to give in to the iPhone 7. In reality, Apple helped out more than themselves, they brought money into many more businesses that may not see it otherwise.

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  18. It doesn't surprise me that Apple would do something like this. They remove the headphone jack so you would either have to buy new wireless headphones or end up buying their 3.5mm aux to lightning adapter. Just another way for apple to make more money. But I do believe if apple would have waited a while longer to release a phone without a headphone jack, they would have made more phone sales. The world still commonly uses wired headphones and eventually in the future, wireless headphones will be more prevalent, making the iphone 7 sell more.

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  19. I always thought the main reason for this was to separate themselves from the competition, and introduce something 'new' that their costumers would flock to. Now that I've read this, I definitely see the benefit that the company creates by increasing demand for their other product. This might, however, create some backlash for the company as they lose customers who would rather not pay hundreds of dollars for a pair of headphones to accompany their phone, also worth hundreds of dollars. I agree that they created this version of the iPhone only to gain more revenue, but it would be interesting to see how well it is working out for the company instead of just how it's working for wireless headphones.

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  20. As a person who openly hates Apple for most things that they do and make, it is no surprise that the Apple Dongle was made. Apple is a name, that’s why people want the newest ones even if they are the same as the last, but the new one changed something people find fundamental, a headphone port. And that port does not only get used for headphones, but things including auxiliary corded devices as well that can no longer be utilized. So even though Apple may have gained a bit of cash, people everywhere are starting to question Apple on their choices and have been moving to the android market.

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  21. I don’t have an iPhone I have a Galaxy but when I heard that there was no headphone jack in the iPhone 6 I was so happy to have a galaxy. I am not a person who has ever used a wireless connection with head wear, I just like to use the wire. But knowing now that Apple own Beats Dre and is only doing this to make more money off of it I don’t blame them for what they are doing, sure it is a scumming thing to do, to force people into buying a wireless pair of headphones which would most likely be beats.

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  23. As a consumer who listens to a lot of music, I personally didn’t like the fact that they got rid of the headphone jack. But I didn’t know that Apple had bought out Beats and since Beats is a very large company, Apple will make more than they did before. Now if I was the producer, removing the headphone jack is a great idea because that means it forces the consumers to buy more of their products (their wireless headphones, etc.) which therefore, increases their profit. But honestly, music is very important to me. I listen to it everyday, whether I’m in the car or even at home. So if I had the option to get let’s say either the iPhone 5 or the iPhone 7, I would take the 5 because it has a place to insert a headphone jack and I can then listen to my music. In addition to that, I have seen and played around with the iPhone 7 and it’s nothing truly spectacular. There are a couple of different features (besides the headphone jack) but other than that, it is very similar to my 6s. I agree, the headphone cord can be very irritating at times because you set it down for thirty seconds and then you spend twenty minutes to try and untangle it, but I would rather deal with the frustration of the cord and have music, than go out and spend more money on more items just to listen to the music on my phone. Also, some people might even switch over to Samsung because their latest phones have a headphone jack. So Apple can make a lot of money by removing the jack because it forces people to buy more of their products, but some people might be mad about the fact that the jack is gone and possibly switch over to Samsung whose latest phone has a jack. And so then the competition between Apple and Samsung resumes.

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  24. Exactly this. Apple is just another greedy multinational company that looks for every possible area to create a more lucrative product. It's a genius plan to enforce Apple's proprietary items, generating more money for their phones that are more cheaply made every year.

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  25. Apple is taking a big risk doing this, there is a very decent chance that they begin to drive away some of their customer base because of these decisions. They may have let holding a majority of the cell phone market share get to their head and are making poor decisions because of it. Going forward Apple must tread carefully to avoid losing large swathes of their customer base because of decisions such as these

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  26. Interestingly enough, I have notice almost no difference. I had the 5S and got an update opportunity so I was debating getting the 7 and then ended up choosing it even tho I knew I wouldn't have the headphone jack but as I've had it for about a week now, there really is no difference, the only struggle is listening to music while charging, however, the battery life on the 7 is much greater than the 5s so there really is no struggle. I think overall, the demand of the 7 will not change because society always enjoy new things and therefore will enjoy the new Apple Iphone 7.

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  27. Apple made a huge investment with these new headphones, with a huge risk, but I believe they will be able to make more profits off of this. Even though Apple will lose some customers, as they won't want to pay the extra money for the new headphones, Apple wants to push for the future technology. In the future, Bluetooth headphones will be the product to buy, so Apple is getting ahead of the curve on innovating headphones.

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  28. I agree that Apple took away the headphone jack to make more money with a better Iphone. However that also affects people who can’t get wireless headphones since they are more delicate and expensive. So why did Apple have to take away the headphone jack just to make people buy wireless headphones that are more expensive then regular headphones.

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  29. Apple certainly has it’s way with new ideas to make more money. If you think about it, Apple was genius in doing this. Not only are people wondering what happened to the headphone jack, they also can make more money on the adaptor they made to connect aux cords and on Beats Headphones. This change is similar to the one when they changed the charging cords and adaptor on the phone. Simply because it causes a craze and people can’t stop talking about it. Wireless headphones sale continue to go up, increasing their profits, but the real important thing they focus on is--that people continue to talk about the iPhone. As long as people are showing interest and wondering “What’s Next?”, Apple will continue to dominate the technology industry, even if they only make minimal changes to all their products.

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  30. It’s funny how people, including myself, are now making the connection between why Apple bought Beats and Apple’s elimination of the headphone jack. It all makes sense now why Apple would get rid of the headphone jack. I also wonder if Apple decided to get rid of the headphone jack and give its customers the relatively small adapter piece to satisfy the customers in the short run, but eventually make more money off them in the long run. In the short run, the customers are happy because they have an adapter so they can continually use their wired headphones, but in the long run, they will more than likely lose that adapter because it’s too small so they will either have to purchase another adapter, or wireless headphones.

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  31. Getting rid of the headphone jack, was something I was against but one I actually got the Iphone 7 I did not notice the change as much. This being said this advancement in the phone is much more practical now knowing that Apple owns Beats by Dre. Both Apple and Beats are popular and successful companies individually and now that they are working together, they can manipulate the market and the products to match the headphones to the phone. Apple found a lot of benefit in changing the headphone jack. Since this change increased the demand for products needed for listening to music. Apple can make these drastic changes without worrying about consumers buying their product, since they dominate the market and the since consumers love their technology they will continue to purchase Apple's products.

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  32. I don't think it's wise to make a phone where the consumer has to choose between charging their phone, and listening to music. They should be able to do both at the same time. It does make sense why Apple would do this though. They want to make more money with the wireless headphones, and this is a good way of doing it. However, people could just not choose to buy the IPhone 7, thus being able to plug in their headphones, and not purchasing wireless ones. I didn't think it would have such a big impact on the company or consumer, but after reading this, I can see why Apple did what they did. It all makes sense now.

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  33. Overall this was a really good piece and an interesting topic relating to economics. The connection between Beats and Apple was an interesting explanation for the design of the new iphone. Since they are complementary goods, and Apple owns Beats,it makes sense that Apple would want people to buy more of these headphones. By removing the headphone jack, if you want to charge your phone and listen to music these wireless headphones from Beats seem to be the answer.

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  34. I think it was a good economic decision for Apple to get rid of the headphone jack, because it does force people to buy the wireless headphones that they sell. Apple, Samsung, and Windows pretty much run majority of the cell phone and electronic oligopoly, and by losing the headphone jack Apple just raised the competition and are isolating consumers just to their company. I also heard that the reason for the lost headphone jack was to make a larger battery so the battery life lasts longer. I guess the opportunity cost for apple to create a longer battery life, while losing the headphone jack, outweighed the alternative.

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  35. While some may be outraged at the newest detraction from the new iPhone 7, upon learning that Apple recently purchase Beats headphones, from an economic standpoint, this appears to be a smart decision. Sure, there may be some people that become upset at the loss of a headphone jack, but likely not enough to gravely or noticeably affect Apple’s success. They will not only experience more demand for beats by removing the headphone jack, but vice versa upon their recent purchase, resulting in greater profit. Yes, perhaps not a decision made strictly to improve the experience of the new phone, but certainly a good business decision.

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  36. It's interesting to see how the demand has increased and I think it's interesting to see that apple has taken away the headphone jack with the iPhone7 and though apple has made more profits by doing so, I personally like the headphone jack. If anything, I feel the iPhone 7 would have made an even better profit if it consisted wireless earbuds AND the headphone jack as well; to please both sides. Without the headphone jack, there's no wire and without the wire, it can be harder for others to tell if somebody is listening to music. This would bother me because then people wouldn't realize I'm listening to music or would talk to me more or would think I came across rude if I didn't answer; while others wouldn't realize I'm listening to music.

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  37. Although with all the complaints, Apple had a very smart idea into making more money, even though they are already super rich, by inventing a new look on the IPhone and advertising Bluetooth beats is a perfect combination to make a profit. As you introduced that Apple did this it makes more sense for why they would change the look and make it completely different. But i'd have to argue that they probably weren't really thinking about the cords, they've been working with them for so long, what would make them want to change their minds about their products that they have been selling.

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  38. Being an apple customer I would be very much annoyed with the new apple's innovation. I really like the way how you connected Apple's Iphone 7 with Beats headphone company. Beats is one of the most prominent headphone makers in the world and sells a wide array of both wired and wireless headphones and its sad to see how it is being affected by Apple. Because of this new innovation, Apple might loose some of its customers because no one would want to pay extra money for the new headphones.

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  39. I think this is an interesting approach to the business. Apple fans will always buy the new I phone and not consider a new phone, and for that reason they have the leverage over the customer to do something like this. By selling a phone with no headphone jack, Apple will most likely sell even more Beats products, and for that reason I think removing the port is a genius marketing move. I would be interested to see the exact statistics of how the actual thing played out for apple in comparison to the release of other I phones

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  40. Everyone is slowly switching to using wireless headphones for a good reason. They are less of a distraction without the annoying cord dangling. The initial cost of the headphones is expensive, but after multiple uses you will notice that the cord isn't falling apart like the other basic plug in headphones. When Apple switched to using wireless headphones it did force their customers to buy a wireless set or buy a lightning extension cord for their previous headphones. This was a smart decision for Apple because in the end they will still be bringing in a large profit.

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  41. This was an interesting strategical move for Apple because they had to compare the potential for profit created by removing the headphone jack with the customers that they will lose by removing it. Apple had to be confident that their brand loyalty is strong enough to impose a relatively radical change to their product's features. If they do not lose enough customers to impose a major loss, there is earning potential for both the adapters and, eventually, Apple-specific headphones. If they could partner with a well-regarded headphone company that would make only headphones that work with Apple's new configuration, that would create even more incentive to buy Apple products and not switch from a favorite headphone brand.

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  42. Apple certainly has it’s way with new ideas to make more money. If you think about it, Apple was genius in doing this. Not only did they cash in on the AUX cord trend, but, now they are eliminating them and beginning another new trend of wireless headphones. Although it doesn't seem fair to the market, they are becoming a monopoly of sorts in the technology industry.

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  43. This was a brilliant move by Apply once put into perspective. By removing the head phone jack, this gets ride of most of Beats' competition as many other head phone company do not have such a wide variety of wireless head phones to chose from. It would be interesting to see how the sales of the Beats by Dre wireless head phones have increased or decrease after the release of the Iphone 7.

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  44. I agree with the comments above that state that apple pulled a brilliant move by getting rid of the headphone jack in their iPhone product. This will not only help their own production and income rates but also rid the headphone competitors for Beats. Alex is right when he says it will be interesting to not only see the profit of both apple and Beats by Dre.

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  45. I feel that this wasn't just done to increase demand for wireless headphones. This seems more like progress to me as we are becoming a wireless society. It was never a stretch of the imagination to think that a day may come when companies get rid of the headphone jack. In fact, other brands have removed charging ports from their phones and charge their phones wirelessly. Going further back, we've already removed the cord from the phone which has granted us further mobility. Now, I'm not a total fan of this change. For instance, my phone has been saved from hitting the ground numerous times by my headphones when I've dropped it. Also, at the moment headphones sound better if they have cords, though the technology is rapidly improving. Ultimately though, this is a change that will stay. In all likelihood, in the future chargers will also be wireless and as such there will be no more chords.

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  46. While I it makes sense for Apple to eliminate the headphone jack to increase Beats sales, I think it would have been a better idea for them to release two different phones, one with a headphone jack. They could charge more for the headphone jack version so that don't lose many sales from unsatisfied customers and still increase the demand for wireless Beats.

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  47. While I see the motivation behind eliminating the headphone jack, however I feel as though it was inconsiderate to Apple's loyal customers. While Apple does include an adapter for regular headphones, what happens when the owner needs to charge at the same time? I personally would like a pair of bluetooth headphones, however I like having the option to plug my headphones in while also charging my phone. Bluetooth drains the iPhone's battery faster, forcing people to have a cord anyways connected to a portable charger. Overall, I think that by eliminating the option to use either bluetooth or regular headphones, Apple was being greedy and selfish towards their loyal customers.

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